Social media has become the message in several recent fictional works. The plot of Ngozi Adichie’sAmericanah, for instance, recounts the development of a commercially successful blogger, with some chapters take the form of blog posts. Surviving High School traces the spectacular journey of “Vine” impresario, Lele Pons. It serves as a verbal interpretation of her Vines—short, looping videos, like video tweets. Almost eleven million people follow Lele’s Vines. Her collection has set a world record for the number of “loops” or repeats.
Although Lele writes within the context of surviving the high school experience, she also unwraps a unique marketing strategy, adds a note of authenticity to young adult fiction, and shares her personal perspective on teen life in Miami with its over-the-top drama, anxiety, and elation.
She and co-author Melissa de la Cruz describe Surviving High School as a “fictional memoir” inspired by Lele’s life and her Vines. The story begins as Lele transfers to Miami High School as a junior. Any hopes for acceptance, let alone popularity, fade when her unconventional attire, her braces, and her lack of allies at school mark her as an outcast worthy of scorn. Nevertheless, Lele demonstrates remarkable buoyancy, because no one mocks her more completely than she does in her Vines. Bursting with creative energy, each day after school she writes, produces, acts in and publishes her videos online. As time passes, so many of her classmates watch her Vines that she gains the acceptance and popularity she craves.
To truly appreciate the book, view some of Lele’s Vines. The PG-rated slapstick and self-effacing content deliver moments of levity, naughty language, and sometimes a wry observation. For example, a chapter in her book describes the characteristics by which Latinas recognize each other—reggaeton (a kind of rough, monotone rapping in Spanish accompanied by dance moves), the telenovela slap, and loud cursing. Lele’s Vine, 3 Signs That Show a Person Is Latin, humorously demonstrates each feature. After actress Cameron Diaz shared this particular Vine with her fans, thereby validating it, the number of Lele’s followers jumped from 6,000 to 600,000. Lele’s current followers number 10.9 million with 7 Billion views or “loops” of her Vines. Although she has achieved the popularity she sought, Lele has also learned the cost of celebrity and often pines for the days when she could merely hang out with her friends.
In June 2016, Lele Pons turns twenty. She works as a fashion model and aspires to become an actress. Her punishing physical comedy reminds me of Lucille Ball’s role in I Love Lucy. Should a studio revive Lucy, it might consider Lele as its star and rename the series, “I Love Lele.”
YA author and high school teen, Lele writes about herself and her friends. Clearly, Lele has something to teach older YA authors—whose stories are based on their own lost youth or the lives of their children—about the current iteration of teen life. Her writing and her Vines show today’s teens in action, with their language, values, and wardrobe. Although many of the videos feature pranks, others address issues of jealousy, relationships, and Lele’s observations on human behavior. Lele makes it a point to maintain a high personal moral standard, unlike characters in some YA novels. She also uses her celebrity to teach her followers kindness toward each other.
Surviving High School may entertain and subtly instruct YA readers, but it offers older readers and YA authors fresh insights to young adult characters and the role and value of Vines and other social media in marketing books.